The Smart Video Optimiser reduces bandwidth use and associated costs without reducing the overall quality of the viewing experience. Whether distributing video online to countries with low or high bandwidth costs the outcome is the same, less cost equals more consumption – great news for the content producer, advertiser, distributor and consumer.
More than 200 billion videos were viewed online globally in October 2011. In Australia online video consumption is accelerating rapidly with average hours per viewer up 75% during October 2011 compared to the previous year. Duration is also on the rise as long- form TV content moves online (source comScore).
Smart Video Optimiser
This unique product uses Region of Interest (ROI) based video encoding to reduce transmission bit rate up to 60% without noticeable degradation of the image compared to standard compression methods. ROI refers to the content in the video frame that most captures the viewers attention. For example: the face of the newsreader; the impassioned speech of a world leader; the ball in a game of soccer or rugby. Smart Video Optimiser automatically detects the primary regions of interest and displays them at a higher bit- rate while the secondary regions are displayed at a lower bit-rate. The overall result is lower bit rate transmission with no perceived loss of image quality by the viewer.
- 20-60% reduction in bit-rate means less bandwidth consumption, more reliable delivery and faster downloads
- Greater picture quality than using current video compression
- Cost savings encourage increased consumption of online video
- Increased video consumption contributes to growth in the online economy for content producers, advertisers and distributors
Automatic dection of Regions of Interest
- Easy to implement Windows, Mac or Linux options available
- Real time processing with the ROI Detector
- Uses H.264 standard, works with FFmpeg
- Optimised for use with broadcast quality video files
- Select bit-rate output to suit content type and device screen size for optimal viewing
- Suitable for any device that can view H.264
Technology Overview of Smart Video Optimiser
Smart Video Optimiser runs on Windows, Mac and Linux. A new codec that produces video using the H.264 standard sits in your existing FFmpeg library. You simply add the new codec as an FFmpeg output option to your video processing workflow. Alternatively our ROI detection algorithms can be integrated into your own encoder. Smart Video Optimiser is suitable for any device that can view H.264.
The Region of Interest detection algorithms, based on the pixel domain approach, automatically determine the preferential areas in the video frame for higher bit rate encoding and the less important background areas for lower bit-rate encoding. The video file can be delivered at a lower bit-rate or remain at the same bit- rate but with improved picture quality for the areas of most interest to the viewer.
For video distribution to mobile devices the low bit-rate for less quality trade off is now a thing of the past.
This project is performed in collaboration with Smart Service CRC. The Smart Services CRC is designed specifically to enable easy and close collaboration with industry to maximise opportunities for commercialisation. A variety of partnerships and licensing models are utilised to best suit your needs in any given marketplace.
This product is available now and the CRC is actively seeking interest from entrepreneurs, businesses, industry groups, investors etc that are keen to explore its potential and deliver value to stakeholders and the Australian economy. Contact us and let us know what terms would interest you.